UI/UX Design
/
2023
Reach Stack - Marketing B2B SaaS Platform
A comprehensive marketing automation suite and content distribution engine engineered for enterprise financial and wealth management teams.
(Project details)
Client
ITrack Marketer
Role
UI/IX Designer
Year
2023
The Challenge
Enterprise marketing teams faced fragmented data flows, complex multi-channel campaign configuration, and high cognitive friction across campaign tracking, leading to operational inefficiencies and setup errors.
The Solution
Architected a unified B2B platform featuring a modular dashboard, a linear 3-step campaign wizard with persistent live previews, and a high-density analytics suite to centralize multi-channel data and streamline enterprise workflows.
40% faster campaign creation cycle through a guided 3-step setup flow.
Zero setup errors with real-time visual side-previews and WYSIWYG block editors.
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